Twitter’s Efforts to Overcome Manipulation in Its Services

Twitter reveals a number of policies and measures to address manipulation attempts that occur on its platform. Platform manipulation is the manipulative use of Twitter’s services and can interfere with people’s experiences on Twitter.

“Often when referring to platform manipulation, the word bot always comes up. But there is a difference between malicious platform manipulation and bot accounts that are designed to auto-upload,” said Yoel Roth, Global Head of Site Integrity Twitter, in a virtual media briefing.

Therefore, Yoel said, Twitter uses a holistic approach before determining an account or action to fall into the category of platform manipulation efforts.

One of them is the behavior to upload spam content. Usually, tweets that are considered spam contain disturbing, harmful or duplicate hashtags, links and other content.

In addition, Twitter also prohibits users of fake accounts. In this case, the fake accounts in question are a large number of inauthentic accounts and their profiles use information stolen from other accounts to deceive other users.

Yoel also said, Twitter prohibits artificial amplification, which is using automation/spam to increase the number of likes, retweets, or followers of an account.

“Twitter is trying to stop this kind of behavior, because we want authentic interactions,” Yoel continued. Then, what Twitter also pays attention to is coordinated manipulation, such as multiple accounts being operated by one person to interrupt conversations.

Finally, it is also prohibited to abuse Twitter products. Some of these actions include using features on Twitter, such as reporting to interrupt conversations or harass certain individuals.

The Twitter Framework for Determining Inauthentic Things
While the framework that Twitter uses to determine something is not authentic, Yoel said, they use an aspect called ABC. The further elaboration of the framework is as follows:

Actor: a person or group that performs manipulation, such as a commercial business, a group of trolls on the internet, activists, the government and the military, including ordinary people.
Behavior: tactics used to amplify content or narratives, such as forcing the number of uploads of certain hashtags, duplicate content, spreading inauthentic tweets, setting up multiple accounts, including fake profiles with fraudulent purposes.
Content: amplified content or narrative, ranging from businesses and products, user characters, policies, to propaganda.
From doing an analysis based on this framework, only Twitter as a whole can determine something, the account or activity is inauthentic.

Twitter’s Steps to Enforcing the Rules
Furthermore, Yoel said, Twitter has a number of things to do to deal with platform manipulation. One of them is to understand and focus on assessing the typical actions, goals, and behaviors of platform manipulation actors.

In addition, tips memilih situs togel online Twitter also takes precautions that can make it difficult for perpetrators of platform manipulation to achieve their goals. Some of them are doing visibility filtering, reducing conversation spread, product changes, including account suspension.

Twitter is also constantly adapting to changes in the behavior of manipulation actors on its platform. Not only that, the company also evaluates and changes actions if necessary.

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